Ensuring vocabularistic integrity

There is a growing outcry against the interchangeable use of the verbs "insure" and "ensure." Here in the Boiler Room, we believe that under no circumstances should "to insure" be used to signify "to make certain." After all, you would never use "to ensure" to signify "to protect against loss or liability," would you? We urge you to join your voice to ours and help keep these words distinct!!!